Retail Banking Segment Lead

23 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China CMB Wing Lung Bank Full time
Job Summary

CMB Wing Lung Bank is seeking an experienced professional to fill the role of AVP/VP, Local Segment Management. The successful candidate will be responsible for leading the development and implementation of marketing campaigns and initiatives aimed at attracting and acquiring customers within the local retail banking segment.

Responsibilities
  1. Develop strategic plans to drive customer acquisition and retention in the retail banking segment.
  2. Conduct market research and competitor analysis to identify market trends, customer preferences, and potential growth opportunities within the segment.
  3. Collaborate with various teams within the organization to ensure seamless delivery of services and products to customers.
  4. Monitor and analyze KPIs related to the segment's performance, such as customer acquisition, retention, revenue, and profitability.
Qualifications
  • Bachelor's Degree or above in a business-related discipline or equivalent.
  • Minimum 8 years relevant banking experience in the relevant sector is preferable.
  • Strong knowledge of retail banking products and services, digital banking technologies, and market trends.
  • Familiar with customer segmentation strategies and marketing principles.


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