Global Sales Marketing Manager

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Cathay Pacific Airways Limited Full time
Job Title: Assistant Manager Global Sales Marketing

Cathay Pacific Airways Limited is seeking a highly skilled and experienced Assistant Manager Global Sales Marketing to join our team.

Key Responsibilities:
  • Develop and implement marketing strategies for global sales segments, collaborating with Brand, Insights, and Marketing teams to ensure effective and aligned b2b marketing efforts.
  • Oversee the implementation of sales marketing efforts for HK corporate and trade sales, as well as global b2b campaigns.
  • Implement the latest marketing and communications technology to provide greater insights to sales teams and ensure b2b marketing efforts are data-driven.
  • Manage marketing agency and collaborate with brand, marketing, and insights teams to develop global sales brands and collaterals.
  • Explore and manage marketing and partnership opportunities for segments to drive business development and deliver benefits to Cathay and/or Cathay's customers on a global level.
  • Manage Global Sales Marketing expenses to maximize its value and return within budget.
  • Keep on top of latest marketing and communications technology and implement new technologies to streamline communications platforms for time-saving and data-driven communications for b2b segments.
  • Develop and oversee/update a global marketing library with b2b-related content.
  • Promote sustainability within b2b segment, update collaterals, and coordinate global b2b sustainability marketing efforts.
  • Oversee and streamline customer survey and insights activities in collaboration with Insights team.
Requirements:
  • Results-driven with proven ability to influence internal/external stakeholders.
  • Experience in project management.
  • Innovation-driven individual with proficiency in technical/digital areas.
  • High-level presentation and communications skills.
  • Proven analytical skills.
  • University degree (preferably in related disciplines) with minimum 5 years' working experience.
  • Willingness to travel.

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.



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