Global Marketing Executive

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China PSI Full time
Job Overview

This dynamic role involves overseeing global account-based marketing and strategy, working closely with Business Development on sales support initiatives, managing PR contacts, and developing content marketing strategies in support of sales and marketing.

About PSI

We are a rapidly growing team functioning as an agency within the company, serving both internal and external clients. Our diverse workforce reflects the community we serve, making us an inclusive and equal opportunity employer.

Salary Estimate

Based on industry standards and location, the estimated annual salary for this position is $120,000 - $180,000.

Responsibilities
  • Develop and execute global account-based marketing strategies
  • Collaborate with Business Development to drive sales support initiatives
  • Manage public relations contacts and ensure effective communication
  • Design and implement content marketing plans to support sales and marketing efforts
  • Prioritize engagement with key audiences, including HCPs, patients, prospective clients, and existing clients
  • Ensure compliance with industry regulations and GDPR across all digital channels
  • Create editorial content for publications, social media, video, essays, and email campaigns
  • Maintain attention to detail to ensure accuracy and consistency among all content
  • Work closely with the talent acquisition team to maintain employment branding standards
  • Develop and implement social media strategies across various channels
  • Assist in client-facing digital initiatives, branding, and recruitment efforts
Requirements
  • Bachelor's degree in Communication, Journalism, PR, Marketing, or a related field
  • At least 4-6 years of experience in digital management
  • Experience in a global or cross-regional role
  • Effective third-party vendor management experience or experience working in an agency
  • Strong writing and editing skills
  • Working knowledge of pharmaceutical regulatory and compliance environment (a plus)
  • Able to manage multiple projects simultaneously with high attention to detail
  • Comfortable in a dynamic, fast-paced environment
  • Strong organizational skills
  • Excellent verbal, written, and interpersonal communication skills
  • Executive presence and ability to deliver presentations to various audience sizes


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