Global Sales Marketing Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Cathay Pacific Airways Limited Full time

Role Overview

The Global Sales Marketing Strategist will be responsible for developing and implementing a comprehensive marketing strategy for global sales segments. This includes collaborating with the Brand, Insights, and Marketing teams to ensure an effective and aligned B2B marketing strategy is in place.

Key Responsibilities

  • Develop and implement marketing plans based on business needs and priorities of all global sales segments.
  • Work with segment owners to develop and strategize sales marketing, social media, and public relations plans and actions.
  • Manage marketing agency and collaborate with brand, marketing, and insights teams to develop global sales brands and collaterals.
  • Explore and manage marketing and partnership opportunities for segments to drive business development and deliver benefits to Cathay Pacific and/or its customers on a global level.
  • Manage Global Sales Marketing expenses to maximize its value and return within budget.
  • Stay up-to-date with the latest marketing and communications technology and implement new technologies to streamline communications platforms for time-saving and data-driven communications for B2B segments.
  • Develop and oversee/update a global marketing library with B2B-related content.
  • Promote sustainability within B2B segments, update collaterals, and coordinate global B2B sustainability marketing efforts.
  • Oversee and streamline customer survey and insights activities in collaboration with the Insights team.

Requirements

  • Results-driven with proven ability to influence internal/external stakeholders.
  • Experience in project management.
  • Innovation-driven individual with proficiency in technical/digital areas.
  • High-level presentation and communications skills.
  • Proven analytical skills.
  • University degree (preferably in related disciplines) with minimum 5 years' working experience.
  • Willingness to travel.


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