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Social Media Strategist

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Christian Dior Couture Full time

Role Overview

The Social Media Executive will play a key role in developing and executing the company's social media strategy, working closely with the HQ team to align local market needs and deliver market KPIs.

Key Responsibilities

  • Collaborate with the HQ team to develop and implement social media plans that meet local market needs and deliver business objectives.
  • Lead the delivery of paid social campaigns to achieve brand and business objectives, with exposure on multiple social media platforms.
  • Develop and maintain a deep understanding of social media trends, best practices, and platform-specific features to optimize social performance and content execution.
  • Deliver meaningful insights from consolidated social data and reports to inform business decisions.
  • Ensure a smooth workflow with the HQ Social Media Team, Local Performance Marketing Team, and external agencies.
  • Consolidate regular competitive and post-campaign reports across APAC.

Requirements

  • University graduate in a related discipline.
  • Minimum 3 years of relevant working experience in social media, preferably in an agency or luxury retail business.
  • Ability to manage multiple tasks in a fast-paced environment and work collaboratively as a team player.
  • Fluent written and spoken English and Chinese is a must.
  • Detail-minded, target-oriented, flexible, and a good sense of luxury fashion.