Account Strategist

7 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Ogilvy Full time

About Ogilvy

Ogilvy is a global marketing and public relations agency with a rich legacy of creating impact for brands through iconic, culture-changing, value-driving ideas.

We innovate at the intersections of our advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

About the Role

The Account Strategist has a key role in maintaining the client's stability and influences their potential growth.

They are responsible for maintaining strong client relationships and for the output of excellent marketing/advertising/PR (online and offline) activities and creative strategies.

The Account Strategist must use their experience and discipline to drive constant improvement.

Key Responsibilities
  • Maintaining client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues.
  • Developing a comprehensive understanding of the marketplace and our client's business including various media and distribution channels.
  • Proactive engagement with the client to improve existing services, in order to drive profitable client relationships.
  • Being accountable for the security of our client's business.
  • Managing and ensuring quality of our services to clients.
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively managing and interpreting client feedback; guiding/leading account managers and account executives to implement projects smoothly and effectively.
  • Supporting the line manager in developing initiatives for new business or extending existing business.
  • Financial control of billings and 3rd party costs.
  • Writing/proofreading major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases.
  • Cultivating high-level contacts within business and industry relations.
  • Leading major offline activities/events and overall quality control.
  • Providing account planning and strategic support to key clients.
  • Providing clients counsel in the development of successful customer management strategies.
  • Leading the team to write integrated communication plans.
  • Understanding industry/market trends and the success factors critical to the organization's long-term sustainability and competitiveness.
  • Understanding the offering of the 6 Capabilities.
  • Modifying proposals based on changing business conditions.
  • Driving the right client briefs for internal stakeholders, mainly strategy, creative and delivery teams.
  • Taking ownership of the quality of creative responses in conjunction with Creative Director.
  • Ensuring creative team motivation and working processes.
  • Overseeing project briefings (both written & actual briefing) & client approval.
  • Providing creative judgement.
Leadership & People Management
  • Developing working relationships with account managers and executives to ensure that once briefed the campaign/project moves forward smoothly.
  • Being the first stop in resolving problems raised by account managers and executives.
  • Working with BD/GAD to project future account team personnel requirements and overcoming any existing issues.
  • Assuming responsibility. Proactive and energetic working attitude, and always being positive.
  • Taking responsibility for management and motivation of account team members to allow them to achieve maximum potential.
  • Abiding by the WPP code of business conduct.

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