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Account Growth Specialist

2 weeks ago

Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

About Our Company

Classy Wheeler Limited is a forward-thinking integrated digital marketing agency serving Greater-China, dedicated to crafting creative solutions and achieving remarkable outcomes.

Job Position: Digital Account Manager

Key Accountabilities

Main Responsibilities

  1. Design and implement channel-specific strategies to fuel client growth and engagement.
  2. Direct a team of digital professionals to execute campaigns and produce tangible results.
  3. Regularly assess campaign performance, making adjustments as necessary to maximize ROI.
  4. Analyze campaign metrics to identify trends and areas for improvement, driving comprehensive case studies and best practices.
  5. Pursue novel opportunities for client expansion and elevate media discussions.
  6. Deliver expert guidance and actionable recommendations to clients.
  7. Present at key client pitches and review sessions.
  8. Act as primary liaison for key clients.
Role of Digital Specialist

Main Responsibilities

  1. Establish and oversee Google Ads campaigns.
  2. Develop search keyword proposals, compose compelling ad copy, and devise long-term search strategies.
  3. Analyze campaign performance, deriving valuable insights for optimization.
  4. Adjust campaigns to match client Key Performance Indicators (KPIs).
  5. Deliver expert guidance and actionable recommendations to clients.
  6. Present campaign performance reviews and reports.
  7. Participate in regular review meetings.

Required Qualifications

Digital Account Manager

Essential Skills

  1. Bachelor's degree in business, marketing, advertising, communications, or a related field.
  2. At least 2-3 years of experience in digital marketing, preferably in SEM, Paid Social, or Programmatic Buying. Agency background is highly valued.
  3. Familiarity with China Channels such as Tencent Ads, Baidu, or Tik Tok Ads is advantageous.
  4. Excellent organizational skills and analytical acumen.
  5. Ability to thrive in a dynamic start-up environment.
  6. Unwavering enthusiasm for Digital Marketing.
  7. Fluent English and Cantonese language proficiency is mandatory.
  8. Proficiency in Microsoft Office applications.
Digital Specialist

Essential Skills

  1. Bachelor's degree in business, marketing, advertising, communications, or a related field.
  2. 1-2 years of direct experience in digital channels, such as SEM and Google Ads. Agency background is beneficial. Recent graduates are also welcome.
  3. Relevant certifications for Google Ads.
  4. Superior organizational skills and analytical abilities.
  5. Effective communication and problem-solving skills.
  6. Adaptability to a fast-paced start-up environment.
  7. Enduring passion for Digital Marketing.
  8. Fluency in English and Cantonese is crucial.
  9. Proficiency in Microsoft Office applications.