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Marketing Director
2 months ago
Job Title: Marketing Manager
Company: China Mobile Hong Kong Co. Ltd.
Key Responsibilities:- Develop and Execute Marketing Strategies: Drive integrated service marketing, developing high-value customer tiered and graded operations and management, and cultivating a premium brand for high-end customers.
- Business Development and Planning: Devising business development plans and operating customer value management & support systems to increase the value of the in-life revenue of the customer base.
- Market Analysis and Insights: Being responsible for customer data analysis and industry benchmarking, consolidating market insights to manage and plan strategic approaches that meet the demands of the entire department, and achieving revenue targets.
- Operational Efficiency: Establishing, maintaining, and optimizing integrated business & operation support systems, product development, leading the design, implementation, and execution of in-base programs through multiple channels.
- Product Development and Innovation: Facilitating the exploration and development of new product and value-added service solutions for existing customers in response to their business needs, in accordance with the development trend of telecommunication and digitization.
- Touch Point Planning and Channel Collaboration: Responsible for touch point planning, channel collaboration, and touch point efficiency improvement.
- Team Leadership and Management: Leading and managing team members, including but not limited to KPI monitoring, work quality control, talent performance management, etc.
- Reporting and Presentations: Assisting in delivering presentation materials, progress reports, and proposals if needed, including but not limited to handling other ad-hoc projects as assigned.
- Education: Bachelor's degree in Business Administration, Marketing or equivalent disciplines.
- Experience: Minimum 5 years of working experience in mid to high end segment, experience in consumer marketing / technology / Telecom industry would be an advantage.
- Skills: Familiar with business system and BOSS is preferred. Experience in product planning, customer operation and channel management is preferred. Good coordination, project management, multitasking and presentation skills. Self-motivated, attention to details, multi-tasking and able to work under pressure.
- Language: Fluency in written and spoken English, Cantonese and Mandarin.
- Working Hours: 5 days work, 8 hours/day
- Discretionary Performance Bonus
- Meal Allowance
- Life Insurance
- Medical Insurance
- Education Subsidies
- Birthday Gift
- Marriage Leave
- Birthday Leave
- Staff Discount
