Digital Marketing Officer
6 days ago
Responsibilities:
- Develop and execute comprehensive advertising strategies across Google, Facebook, and Instagram, including account setup, campaign structuring, keyword selection, and audience targeting.
- Analyze market trends and consumer behavior data to optimize advertising performance and improve campaign effectiveness.
- Monitor and refine key performance metrics, such as impressions, click-through rates, conversion rates, and ROI, to ensure optimal outcomes.
- Prepare and deliver regular performance reports with actionable insights to enhance campaign results.
- Recommend data-driven strategies for continuous campaign improvement and optimization.
- Review and provide strategic guidance on advertising creatives and content to maximize impact.
- Collaborate with the creative team to ensure ad materials are aligned with platform requirements and industry best practices.
- Identify trends in creative performance and work closely with in-house creative teams and copywriters to produce high-performing go-to-market (GTM) content.
Requirements:
- A bachelor's degree in marketing, business, or a related field, along with 3-5 years of experience in digital advertising, specializing in Google, Facebook, and Instagram platforms.
- Minimum 3 years of hands-on experience in optimizing and managing advertising platforms.
- Advanced proficiency in data analysis tools such as Excel and Google Analytics.
- Strong analytical mindset with the ability to translate complex data into actionable strategies.
- Exceptional attention to detail, with a results-oriented approach to problem-solving.
- Demonstrated ability to work independently, proactively, and effectively under pressure in a dynamic, fast-paced environment.
- Highly self-motivated, responsible, and detail-oriented.
- Proficiency in both spoken and written Cantonese and English is preferred.
Benefits:
- Performance Bonus
- Career Development
- Medical Allowance
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesWellness and Fitness Services
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