Assistant Digital Marketing Manager

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Wilson Full time

Spearheading digital strategies across websites, social media, and various online platforms.

  • Strong background in Google Ads, Google Analytics, SEO, SEM, and data analytics is highly desirable.
  • Evaluating customer behavior and engagement trends; leveraging insights to make informed decisions and suggest marketing strategies, including targeted promotions and personalized incentives.
  • Leading a range of online marketing efforts, including social media, display advertising, app marketing, email campaigns, and affiliate marketing.
  • Creating innovative digital marketing concepts and content, and executing A/B testing.
  • Assessing campaign performance and effectiveness; delivering insights to enhance and optimize key performance indicators such as traffic, engagement, conversion rates, and return on ad spend across various digital marketing funnels.
  • Collaborating with designers and agencies to develop and implement marketing communications and social media campaigns, ensuring timely execution of all promotional activities.
  • Compiling reports and analytics on the overall effectiveness of marketing campaigns.
  • Managing and monitoring campaign budgets effectively.

Qualifications

  • Minimum of 3 years of relevant experience in the e-Commerce sector, specifically within the Hong Kong & APAC markets.
  • Extensive experience in e-Commerce and digital communications.
  • Strong grasp of social media trends, a fashion-forward mindset, and the ability to execute high-quality campaigns.
  • Experience in planning and managing social media for APAC e-Commerce channels.
  • Excellent analytical skills to drive marketing outcomes, with the ability to juggle multiple tasks.
  • Capable of working independently under pressure and managing several projects with tight deadlines.
  • Proficient in MS Office applications and familiar with various digital tools.
  • Fluent in both written and spoken English and Chinese.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion

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