Assistant Digital Marketing Manager
2 days ago
Spearheading digital strategies across websites, social media, and various online platforms.
- Strong background in Google Ads, Google Analytics, SEO, SEM, and data analytics is highly desirable.
- Evaluating customer behavior and engagement trends; leveraging insights to make informed decisions and suggest marketing strategies, including targeted promotions and personalized incentives.
- Leading a range of online marketing efforts, including social media, display advertising, app marketing, email campaigns, and affiliate marketing.
- Creating innovative digital marketing concepts and content, and executing A/B testing.
- Assessing campaign performance and effectiveness; delivering insights to enhance and optimize key performance indicators such as traffic, engagement, conversion rates, and return on ad spend across various digital marketing funnels.
- Collaborating with designers and agencies to develop and implement marketing communications and social media campaigns, ensuring timely execution of all promotional activities.
- Compiling reports and analytics on the overall effectiveness of marketing campaigns.
- Managing and monitoring campaign budgets effectively.
Qualifications
- Minimum of 3 years of relevant experience in the e-Commerce sector, specifically within the Hong Kong & APAC markets.
- Extensive experience in e-Commerce and digital communications.
- Strong grasp of social media trends, a fashion-forward mindset, and the ability to execute high-quality campaigns.
- Experience in planning and managing social media for APAC e-Commerce channels.
- Excellent analytical skills to drive marketing outcomes, with the ability to juggle multiple tasks.
- Capable of working independently under pressure and managing several projects with tight deadlines.
- Proficient in MS Office applications and familiar with various digital tools.
- Fluent in both written and spoken English and Chinese.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesRetail Apparel and Fashion
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