Digital Marketing Coordinator

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Dah Sing Financial Group Full time
About Dah Sing Financial Group

The Dah Sing Financial Group is a leading financial services company in Hong Kong, offering banking, insurance, and financial services through its extensive network of branches.

Job Overview

This role is responsible for supporting the execution of our digital marketing strategy and social media content plan as part of our overall marketing communications efforts.

  • To assist in the development and implementation of our digital marketing strategy and social media content plan.
  • To support the execution of marketing campaigns for our retail banking products and services.
  • To provide administrative support to the Communications team.
Key Responsibilities

This role will be responsible for:

  • Supporting the growth and performance of our digital and social media presence, including SEO, SEM, and other platforms.
  • Executing and managing our social media content strategy and social media platforms.
  • Supporting the execution of marketing communications campaigns for our retail banking products and services.
  • Coordinating with external vendors on production and other projects.
  • Liaising with creative agencies and other external parties on digital creative development and production.
  • Tracking and analyzing performance metrics to assess marketing ROI.
  • Supporting daily news coverage monitoring, A&P expense monitoring, invoicing consolidation, and other routine administrative work.
Requirements

We are looking for someone with:

  • A degree or above in Business Administration, Marketing, Digital Marketing, Communications, or related disciplines.
  • A minimum of 3 years of experience in digital marketing, social media, advertising, and/or PR, preferably in the banking and financial services industry.
  • A good command of written and spoken English and Chinese.
  • Knowledge of digital marketing principles and practices.
  • Proficiency in MS Office applications and Chinese Word Processing.
  • Experience in using Adobe Photoshop and HTML an advantage.
  • Self-motivation, attention to detail, ability to multi-task, and work under pressure to meet tight deadlines.
  • Good communication and interpersonal skills.


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