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Segment Manager
1 week ago
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Marketing
Responsibilities
- Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities.
- Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads and content partnerships.
- Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UX/UI design, UAT to staff training and market launch plan.
- Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate.
- Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions.
- Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets.
- Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work.
- University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred.
- Proven experience in digital project management, digital marketing, and digital commercialization.
- Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage.
- Excellent communication, influencing, and presentation capability.
- Strong analytical, problem-solving, and decision-making skills, with a great sense of ownership and responsibility to the assigned task.
- Proficiency in spoken and written English and Chinese. Mandarin would be an advantage.
