Analyst, Specialist, Customer Segment, Consumer Banking
3 days ago
Job Description
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Responsibilities
- Develop and execute initiatives to strengthen international Treasures proposition
- Deliver acquisition campaigns through selected channels to drive Treasures customers intake
- Develop effective communication plan to engage new to bank international Treasures customers to facilitate engagement and product take up
- Support regional driven projects to strengthen international corridors
- Assist the team to complete customers offer fulfillment
- Create dashboard through QlikSense or Excel to facilitate management reporting
Accountabilities
- Be the core member to own and develop international Treasures proposition
- Assist in formulating and developing marketing, campaigns and communications to drive international Treasures customers growth
- Review and examine campaigns/programs efficiency
- Provide regular updates on key competitors' marketing and segment campaigns
- Liaise with related business units, branches and channels to ensure all marketing campaigns and initiatives are properly deployed
- Establish effective relationships and ensure smooth communication with both internal and external stakeholders
- Ensure smooth implementation of marketing campaigns; operations, workflows and processes are effective, and adhere to compliance with internal and external guidelines
Requirements
- Degree holder with major in Business Administration, Finance, Economics, Marketing or other related discipline
- Sound knowledge in Consumer Banking Business
- Can-do attitude, self-motivated, result-driven and able to work under pressure with multiple deadlines
- Willing to take up any new and ad-hoc tasks that are assigned anytime
- Good team player with strong communication and interpersonal skills
- Good command of both written and spoken English and Chinese
- Conversant with PC applications including MS Excel, PowerPoint and Word
- At least 3 to 5 years of solid working experience in banking or financial industry, preferably in Affluent/Mass Segment Management, and/or Product Marketing
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
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