Head of Marketing
1 week ago
Direct message the job poster from PAObank
Responsibilities- Conduct comprehensive market research to identify trends, opportunities, and competitor strategies.
- Analyze consumer behavior and preferences to inform marketing strategies.
- Prepare and present detailed reports on market findings to senior management.
- Develop and implement effective marketing strategies to increase brand awareness and drive sales growth.
- Collaborate with cross-functional teams to design and execute marketing campaigns that align with business goals.
- Work closely with the sales team to identify potential markets and customer segments.
- Create promotional materials and sales tools to support the sales team in achieving targets.
- Track and analyze sales performance metrics to refine marketing strategies.
- Manage public relations activities to enhance the company's image and reputation.
- Develop relationships with media outlets and industry influencers to promote the brand.
- Coordinate events, press releases, and other PR initiatives to increase visibility.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years of working experience in marketing functions, preferably in financial services, banking, or technology industry.
- Proven experience in a marketing role, with a focus on market research and sales strategies.
- Strong analytical and problem-solving skills, with the ability to interpret data effectively.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).
Director
Employment TypeFull-time
Job FunctionMarketing and Public Relations
IndustriesFinancial Services and Technology, Information and Media
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