Head of Marketing

1 week ago


Hong Kong Island, Hong Kong SAR China PAObank Full time

Direct message the job poster from PAObank

Responsibilities
  • Conduct comprehensive market research to identify trends, opportunities, and competitor strategies.
  • Analyze consumer behavior and preferences to inform marketing strategies.
  • Prepare and present detailed reports on market findings to senior management.
  • Develop and implement effective marketing strategies to increase brand awareness and drive sales growth.
  • Collaborate with cross-functional teams to design and execute marketing campaigns that align with business goals.
  • Work closely with the sales team to identify potential markets and customer segments.
  • Create promotional materials and sales tools to support the sales team in achieving targets.
  • Track and analyze sales performance metrics to refine marketing strategies.
  • Manage public relations activities to enhance the company's image and reputation.
  • Develop relationships with media outlets and industry influencers to promote the brand.
  • Coordinate events, press releases, and other PR initiatives to increase visibility.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 10+ years of working experience in marketing functions, preferably in financial services, banking, or technology industry.
  • Proven experience in a marketing role, with a focus on market research and sales strategies.
  • Strong analytical and problem-solving skills, with the ability to interpret data effectively.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).
Seniority Level

Director

Employment Type

Full-time

Job Function

Marketing and Public Relations

Industries

Financial Services and Technology, Information and Media

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