Head of Marketing and Communications APAC

4 days ago


Hong Kong Island, Hong Kong SAR China The Goodyear Tire & Rubber Company Full time
About the Role

We are seeking a seasoned Head of Marketing and Communications APAC to join our team in leading the development and execution of region-specific marketing strategies for global initiatives.

The ideal candidate will have 8+ years of experience in marketing, brand management, or campaign strategy, with a proven track record of developing and implementing successful marketing strategies for global initiatives.

Key Responsibilities:

  • Brand Communication and Toolkit Development (40%):
    • Drive deep-understanding of market and consumer insights to ensure that we get the best message to resonate through and directly addressed identified business questions to answer through the right content.
    • Develop best-in-class brand and product communication toolkits that support both above-the-line (ATL) and below-the-line (BTL) marketing activities, ensuring alignment with the global brand strategy while accommodating regional and local nuances.
  • Ensure Seamless Collaboration with Global and Agency Counterparts (20%):
    • Collaborate with global approved creative agency to design campaign assets that effectively engage diverse audiences in our channel network.
  • Performance Analysis and Continuous Improvement (20%):
    • Use consumer and market data to evaluate the effectiveness of marketing campaigns and new product propositions, providing actionable insights for continuous improvement.
    • Develop and report on KPIs related to brand equity (e.g., market share, brand awareness, and brand health) to track progress against regional marketing objectives.
  • Team Leadership and Cross-Functional Collaboration (20%):
    • Lead, coach, and motivate a high-performing marketing design team to achieve business objectives, fostering a culture of innovation and accountability.


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