Head of Demand Generation, Fintech
4 days ago
We are seeking a Head of Demand Generation to drive growth in our fintech division.
- Develop and execute demand generation strategies to expand our user base and increase trader activity.
- Lead the development of creative briefs and direction to meet objectives for all advertising and public-facing communications.
- Manage complex marketing campaigns with multiple stakeholders and dependencies.
- Analyze the effectiveness of current marketing initiatives and optimize accordingly.
Key Requirements:
- 6+ years of experience in demand generation, preferably in fintech or wealth management.
- Excellent written and verbal communication skills in English.
- Writing Skills: Exceptional ability to write clear, persuasive copy and communicate complex ideas effectively.
- Cross-Functional Collaboration: Ability to work effectively with cross-functional teams.
- Data Analysis: Proficiency in data analysis and reporting.
- Tech Savviness: Familiarity with marketing automation tools and CRM systems.
- Results-Oriented: Results-driven mindset with focus on measurable outcomes.
- Strategic Thinking: Strong ability to develop effective demand generation strategies.
- Adaptability: Ability to adapt to evolving market trends and think creatively.
- Continuous Learning: Commitment to staying updated on the latest marketing trends and best practices.
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