Director, HNW Sales Development, Brokerage Business

6 months ago


Hong Kong, Hong Kong SAR China Prudential plc Full time

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role will penetrate into Ultra HNW business by tapping into International Broker segment is one of the key strategic initiatives of PHKL. You will lead the HNW sales in brokerage channel especially in international broker and bank broker segment to identify business growth opportunities. You will also optimise HNW brokers’ performance and market penetrations by implementing sales development strategies and initiatives.

Job Responsibilities

Drive and lead HNW business sales in brokerage channel especially in International Brokers and Bank Brokers segment and achieve sales target

Support brokers to identify business opportunity by providing professional advisory on their inquiries and conduct training on HNW business

Establish new business relationship with contract negotiation, and continue to grow robust partnership with existing brokers and other outside entities

Collaborate with internal stakeholders included but not limited to Legal and Compliance, Product, Marketing and Life Operations team

Develop sales plan, key marketing strategies and initiatives to motivate the brokers in promoting our brand and products to further grow sales performance

Job Requirements

Bachelor’s degree or equivalent

Minimum 15 years of working experience with key focus in HNW segment

Good understanding of insurance company and/or bank operations and culture

Life insurance front line sales experience

Demonstrate in-depth knowledge and understanding of HNW business and its target customers

Proven record with sound reputation in serving in the international broker and/or private bank insurance sector

Able to identify and uncover the needs from business partners; with extensive network to connect the senior management of business partners

Be the experts on products and market trend/ development, and build long term solutions to strengthen HNW business

Highly motivated with global perspective with trust and integrity

Good presentation and excellent communications skill,

Fluency in Cantonese, English, and Mandarin



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