Sr. Partner Marketing Manager, Amazon B2B Payments
6 months ago
The ABPL Marketing team is looking for a talented, self-directed marketing leader to efficiently scale and support global demand generation programs for the lending team in China (CN). The Senior Partner Marketing Manager will define the B2B marketing strategies to drive product awareness and acquisition of financing products from our third-party lenders (banks and FinTechs), manage on-going customer engagement, and work with program managers and other stakeholders on managing the relationship with third-party lenders.
This Sr. Partner Marketing Manager will own the planning and execution of the CN marketing roadmap for lending across digital and traditional marketing channels and will champion marketing programs from ideation to execution. The ideal candidate for this role is organized, analytical, detailed oriented, and data driven, with experience delivering high-performing marketing programs. This is a highly visible role and this marketer will have opportunities to regularly present program plans, results, and insights to senior leadership teams.
This role is based in Hong Kong, but is part of the global lending marketing team. Some international travel may be required to meet with stakeholders or attend events.
Chinese-language proficiency required (Mandarin-speaking; reading and writing).
Key job responsibilities
• Develop go-to-market strategies and define the on-going marketing roadmap for CN, in collaboration with other marketers across the globe, including Amazon Global Selling, to meet WW Amazon Lending program goals.
• Manage the marketing plans, execution of programs, and budget supporting third-party lenders; own quarterly marketing performance reviews with third-party lenders.
• Execute global marketing campaigns to drive awareness and adoption of CN lending products.
• Build robust test and learn plans to optimize online CX to drive new customer adoption and engagement.
• Analyze performance of marketing channels and campaigns across the market, customer segment and lifecycle stages, seeking ways to improve performance and deliver insights to key stakeholders.
• Consult and partner with market- and UX-research for user insights to impact marketing programs and collaborate with internal teams across businesses and functions to deliver results.
• Collaborate with global marketing and PR teams to bring lending into customer messaging and media strategies.
• Present complex information in a clear and concise manner to leadership both verbally and in writing.
About the team
The Amazon B2B Payments & Lending Marketing team focuses on generating awareness, driving adoption, and encouraging usage of payment, invoicing, and financing products, and also supports the education of customers on product/features usage in conjunction with other relevant B2B features and tools that improve their user experience.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- Highly organized, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting
- Experience communicating results to senior leadership
- - Experience with lending, payments and/or financial services marketing
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