Area Manager, Travel Retail
Found in: Talent HK C2 - 3 weeks ago
Position
1. Commercial Focus:
Drive the development of sales and the brand equity by achieving sales, market share, and growth and profitability targets for Guerlain in the region. Ensure the brand plans are being implemented within corporate guidelines and to ensure the highest standards of operational excellence to protect integrity of the brand while driving growth. Provide the highest level of service to key clients in order to build strong and lasting relationships with Travel Retail players. Identify actions and new opportunities for profitable growth in key doors Negotiating trade terms, space allocation, assortment and pricing Negotiate and ensure all legal contracts are signed and T&C mapping is constantly accurate2. P&L Responsibility:
Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review Managing and analyzing P&L and profit center, defining sell in/sell out targets Take accountability for customer P&L and sell-in/ sell-out target achievements Set-up bi-annual retailer budget and align with brand investment plan and commit to share KPIs3. Account Relationship Management:
Develop long term key account strategy and lead group level joint business planning process Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on PRCs consumers, HKMATW 3YP Develop long term, strategic relationships with accounts Coordinate local teams to respond quickly to day to day requests to ensure close collaboration4. Marketing, Merchandising & Retail:
Ensuring to implement and reclaim the 3-Axis Beauty positioning in your region in line with product strategy Elevate our game in the store: execution and visibility are the priority & being more demanding Ensuring the execution of all touch points of 360 launch plans (training, trade plan, incentives, media) and strong review on new launches performance Proposing and implementing a detailed sales/marketing plan per customer Marketing in store activation plan: development of retailtainment strategy Monitor competitive activity and trends in markets, customers, products, prices, and channels Be a key player and driver within your team for the roll-out of the consumer centric approach and the Guerlain Retail academy to foster retail excellence5. Distribution & Retail Change of Model:
Define your country selective & productive distribution strategy Design your country roll-out for the new Guerlain retail Identity including Ultimate Prepare all negotiation with DFS change of model to consignment Craft the Retail services strategy, Clienteling protocol roll-out Negotiate for all Datas road map with retailers6. E-Retail:
Ensure the E-Retail strategy is rolled out complying with Guerlain HQ processes Coordinate between internal departments, Retailer and agency for campaign executions and ensure on-time content development, and Digital activations (eg, social media posts on eRetailer social channels)7. Management:
Groom the team linked to Guerlain Retail strategy Grow key profiles within the team for future team expansion in all departments: digital, merch, mkt, retail, training Accompany your teams through coaching and training, while ensuring the continuous development of their individual and collective skills Develop strong connection with Guerlain HKTW LM and ASIA Regional Team for cooperation
Profile
QUALIFICATIONS & SKILLS
Bachelor degree above 12 years retail working experience includes P&C Fluent in English and Cantonese. Mandarin could be a plus. Good at Microsoft office, including Word, Excel PowerPoint, Power BI etc.
KEY COMPETENCIES
Agility & Flexibility Strong negotiation skills Strong Relationship and Team building management skills Retail & Strategic Mindset Strong attention to detail Communication Assertiveness Problem-solving Performance management Be passionate and responsible; take quick action and stay positive under pressure. Can accept regular business trips-
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