Performance Media Specialist

2 days ago


Hong Kong Island, Hong Kong SAR China IMS Digital Ventures Full time

About IMS Digital Ventures

We are a venture capital firm that partners with experienced founders to build transformative businesses. Our approach combines commercial acumen with a flair for innovative tech to take projects from idea to exit.

As a Performance Marketing Specialist, you will play a critical role in driving revenue growth through the development and execution of paid media campaigns. Your expertise in B2B lead generation, eCommerce campaigns, and marketing strategies will help guide customers through the buying journey for international markets.

You will be responsible for planning, launching, and optimizing paid media campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads. Your goal will be to drive lead generation and eCommerce sales while maintaining a deep understanding of campaign performance metrics.

The ideal candidate will combine creative thinking, data analysis, and strategic execution to deliver exceptional ROI. Key Responsibilities:

  • Develop, execute, and optimize paid media campaigns to achieve measurable business results.
  • Create compelling ad copy and strategies tailored to target audiences, conducting A/B testing for continuous improvement.
  • Adapt campaigns for diverse markets, considering segmentation and cultural preferences.
  • Design and implement B2B campaigns to generate high-quality leads, optimizing for CPL and conversion rates.

To succeed in this role, you should have 3+ years of experience in performance marketing with a proven track record in B2B lead generation and eCommerce. You should also have strong knowledge of Google Ads, Meta Ads, and analytics tools like Google Analytics. Additionally, you should be fluent in English and have experience crafting professional and persuasive ad copy.

This is an exciting opportunity to work on cutting-edge projects with a talented team. If you're a motivated individual with a passion for digital marketing, we'd love to hear from you.



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