Global Social Media Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Job Description: We are Lenovo, a global technology powerhouse ranked #248 in the Fortune Global 500. Our vision is to deliver Smarter Technology for All. As a Senior Social Media Specialist, you will be responsible for developing and executing a comprehensive global social media strategy that builds brand awareness, executive profiles, and thought leadership for our Solutions and Services Group (SSG).

Main Responsibilities:

  1. Develop and execute a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.
  2. Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  3. Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  4. Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.


Key Skills & Qualifications:

  1. Bachelor's degree in Communications, Marketing, or related field.
  2. Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  3. Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  4. Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  5. Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
  6. Highly proficient in English.
  7. Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  8. Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  9. Creative mindset with an eye for aesthetics, storytelling, and innovation.
  10. Team player with a proactive, solutions-oriented approach.


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