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Social Media Specialist
2 weeks ago
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Description and RequirementsJob Title: Senior Social Media Specialist
Location: Hong Kong
Job Description:
We are seeking a skilled Senior Social Media Specialist with at least 5 years of professional experience to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG). The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.
Key Responsibilities:
- Develop, execute, and optimize a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.
- Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
- Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
- Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.
Content Development & Curation:
- Produce platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.
- Ensure brand consistency and accurate messaging across all social media platforms.
- Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.
Community Management & Engagement:
- Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
- Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.
Analytics & Reporting:
- Use analytics tools to monitor and report on social media performance, providing actionable insights and recommendations for improvements.
- Develop reports to highlight achievements, trends, and areas for optimization.
Cross-functional Collaboration:
- Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader communication and business strategies .
- Support key product launches, events, and campaigns with coordinated social media efforts.
Qualifications:
- Bachelor's degree in Communications, Marketing, or related field.
- Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
- Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
- Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
- Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
- Highly proficient in English.
- Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
- Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
- Creative mindset with an eye for aesthetics, storytelling, and innovation.
- Team player with a proactive, solutions-oriented approach.
Why Join Us?
- Opportunity to lead global social media initiatives for a renowned tech organization.
- Work with a collaborative and forward-thinking team.
- Drive impactful storytelling that resonates with global audiences and builds industry leadership.
If you require an accommodation to complete this application, please
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