Social Media Communications Specialist for Financial Markets

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Exchanges and Clearing Limited Full time
About HKEX

HKEX is a purpose-driven company, dedicated to connecting, promoting and progressing its markets and the communities they support. Our commitment to the long-term development of our business and markets is articulated in our purpose: 'To Connect, Promote and Progress our Markets and the Communities they Support for the Prosperity of All.'

About the Role

We are seeking an enthusiastic social-media savvy individual to join our award-winning Communications team as a Social Media Communications Specialist for Financial Markets. The successful applicant will be a strong storyteller who is adept at leveraging the power of social media to promote HKEX's businesses.

Job Summary

The Social Media Communications Specialist will be responsible for accurately communicating HKEX's strategy and new developments, maintaining the Group's high standards of transparency and managing HKEX's local and international reputation, primarily through regular communication with the media and through developing informative content on its social media platforms.

Main Responsibilities
  1. Draft high-quality copy for social media and other media initiatives, as well as to assist in graphics, podcast and short video production.
  2. Identify communications opportunities and issues as they emerge, working with the business to capitalize on them to optimize HKEX's positioning.
  3. Proactive involvement in the planning and implementation of social strategies, and paid and organic campaigns.
  4. Liaise with a range of internal and external stakeholders to generate content from ideation to delivery.
  5. Stay abreast of what's happening in the market and new features on various social channels, and come equipped with innovative ideas for social content.
  6. Manage HKEX's social media platforms including WeChat, Twitter, LinkedIn, Weibo, YouTube and other online services that assist in developing multimedia content.
  7. Analyse social media performance and deliver meaningful insights from reports.
  8. Monitor news and online discussions about HKEX, and prepare daily news digest.
Requirements
  • University degree in any discipline.
  • Minimum of two years' experience in social media, communications, journalism, marketing or other creative industries (financial market experience preferred, but not essential).
  • Excellent command of written English and Chinese.
  • Be enthusiastic, confident, dependable, and an excellent team player.
  • Excellent knowledge of social media platforms and graphic design.
  • A knack for creative thinking, excellent judgement, integrity, professionalism and positivity are likely to all be attributes of the successful candidate.

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