PR & Social Media Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Amara Communications Full time
Job Description
  • Develop both English & Chinese press releases to effectively communicate client messages.
  • Secure media and social media coverage for clients in accordance with predetermined KPIs, highlighting key achievements and growth opportunities.
  • Establish strategic relationships with media and influencers to enhance brand visibility and credibility.
  • Manage and maintain social media channels, including Facebook, Instagram, and Little Red Book, to engage with audiences and build brand loyalty.
  • Analyse local market trends and competitors to stay ahead in the market, identifying areas for improvement and innovation.
  • Research and deliver high-quality content on various formats (text, graphic, video, live stream, etc.) to meet client objectives and showcase expertise.
  • Stay updated on industry trends, best practices, and new features on social channels to optimize community management and ensure seamless engagement.
  • Coordinate and manage production processes from ideation to publishing, ensuring timely execution and high-quality results.
  • Collaborate with third parties, YouTubers, and influencers to create and implement marketing campaigns and sponsored content.
  • Track and report on PR and social media campaign performance, providing insights and recommendations to align with client objectives.

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