Social Media Operations

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China MEXC Full time

MEXC (www.mexc.com) is one of the fastest-growing global digital asset exchanges by trading volume (Top 10 according to CoinMarketCap) and users (7 million and counting), serving a mission to empower people around the world to achieve financial success through crypto.

We are seeking a dynamic and passionate Social Media Operations to join our team. The ideal candidate will be a Gen Z native with a deep understanding of Web3 communities, meme culture, and the nuances of Twitter.

This role will be responsible for crafting and executing engaging social media strategies to drive community growth and engagement.

Responsibilities:

  • Develop and implement a comprehensive social media strategy for our Twitter account, aligning with overall marketing goals.
  • Create engaging content, including memes, GIFs, and short-form videos, to resonate with our target audience.
  • Monitor and engage with our community on a daily basis, fostering a positive and inclusive environment.
  • Plan and execute live AMAs sessions with industry experts and influencers.
  • Track and analyze social media metrics to measure campaign performance and identify areas for improvement.
  • Stay up-to-date on the latest social media trends and best practices.
  • Collaborate with cross-functional teams to ensure a consistent brand voice across all channels.

Qualifications:

  • Proven experience in social media management, with a focus on Twitter.
  • Deep understanding of Web3 and crypto communities.
  • Strong knowledge of meme culture and the ability to create engaging content.
  • Excellent written and verbal communication skills in English & Mandarin.
  • Ability to work independently and as part of a team.
  • Passion for social media and a strong understanding of Gen Z culture.
  • Experience in using social media analytics tools.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Public Relations, and Analyst

Industries

Technology, Information and Internet, Capital Markets, and Financial Services

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