Social Media Manager
2 weeks ago
We are seeking a highly skilled and passionate Digital Content Creator to join our team at PancakeSwap. As the Social Media & Content Manager, you will be responsible for developing and implementing a comprehensive content strategy that showcases our brand's unique voice and resonates with the crypto community.
The ideal candidate will have 3+ years of experience in social media marketing, with a strong background in fast-moving, dynamic environments. They should have a deep understanding of DEX products, exceptional written communication skills, and hands-on experience with design tools like Figma and Adobe Suite.
Key Responsibilities:
- Develop and manage PancakeSwap's social media channels (Twitter, Instagram, YouTube) and our Blog to ensure consistency and engagement across all platforms.
- Create high-quality, creative content that speaks directly to a crypto-native audience, including degen memes, community highlights, and educational resources.
- Collaborate closely with various teams to run social media campaigns for product launches, announcements, and feature updates, ensuring alignment with overall business goals.
- Analyze and optimize content performance using metrics such as engagement rates, reach, and clicks, making data-driven decisions to improve future content.
Requirements:
- Must be based in a UTC +8 timezone
- At least 1 year of experience specifically in DeFi social media marketing
- Strong understanding of SEO strategy and content optimization for search engines
- Ability to thrive in a fast-paced, ever-evolving industry
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