Social Media Strategist
6 days ago
We are seeking a skilled Senior Social Media Specialist to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG).
- Create a comprehensive global social media strategy across platforms to increase brand visibility and audience engagement.
- Manage key SSG C-suite executives' profiling on relevant platforms, ensuring their voices contribute to thought leadership.
- Develop content calendars, campaign plans, and editorial strategies aligned with business objectives.
Content Development & Curation:
- Produce visually compelling and engaging content tailored for B2B audiences.
- Ensure brand consistency and accurate messaging across all social media platforms.
- Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.
Community Management & Engagement:
- Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
- Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.
Qualifications:
- Bachelor's degree in Communications, Marketing, or related field.
- Minimum 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
- Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
- Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
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