Social Media Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Senior Social Media Specialist

We are seeking a skilled Senior Social Media Specialist to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG).

  • Create a comprehensive global social media strategy across platforms to increase brand visibility and audience engagement.
  • Manage key SSG C-suite executives' profiling on relevant platforms, ensuring their voices contribute to thought leadership.
  • Develop content calendars, campaign plans, and editorial strategies aligned with business objectives.

Content Development & Curation:

  • Produce visually compelling and engaging content tailored for B2B audiences.
  • Ensure brand consistency and accurate messaging across all social media platforms.
  • Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Community Management & Engagement:

  • Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
  • Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  • Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  • Strong understanding of social media metrics, analytics tools, and performance optimization strategies.


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