Digital Asset Social Media Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MEXC Full time

About MEXC:

MEXC is a leading digital asset exchange, recognized for its rapid growth in trading volume and user base. As one of the top 10 exchanges globally, we strive to empower individuals worldwide to achieve financial success through cryptocurrency.

Job Overview:

We are seeking a talented Social Media Operations professional to join our team. The ideal candidate will be a Gen Z native with an in-depth understanding of Web3 communities, meme culture, and Twitter nuances.

Main Responsibilities:

  • Develop and execute a comprehensive social media strategy for our Twitter account, aligning with overall marketing goals.
  • Create engaging content, including memes, GIFs, and short-form videos, to resonate with our target audience.
  • Monitor and engage with our community daily, fostering a positive and inclusive environment.
  • Plan and execute live AMAs sessions with industry experts and influencers.
  • Track and analyze social media metrics to measure campaign performance and identify areas for improvement.
  • Stay up-to-date on the latest social media trends and best practices.
  • Collaborate with cross-functional teams to ensure a consistent brand voice across all channels.

Qualifications:

  • Proven experience in social media management, with a focus on Twitter.
  • Deep understanding of Web3 and crypto communities.
  • Strong knowledge of meme culture and ability to create engaging content.
  • Excellent written and verbal communication skills in English & Mandarin.
  • Ability to work independently and as part of a team.
  • Passion for social media and strong understanding of Gen Z culture.
  • Experience in using social media analytics tools.


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