Senior B2B Social Media Manager

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time

Innovative Communications at Avature

About the Job:

We are searching for an experienced Senior Social Media Specialist to lead our digital communications efforts, driving impactful storytelling that resonates with global audiences and builds industry leadership.

Responsibilities:
  1. Lead the development and execution of a robust global social media strategy across platforms to increase brand visibility and audience engagement.
  2. Manage the profiling of key SSG C-suite executives on relevant platforms, contributing to thought leadership.
  3. Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  4. Monitor and analyze social media performance metrics to optimize strategies and maximize ROI.
Content Creation & Collaboration:
  1. Produce visually compelling and engaging content tailored for B2B audiences.
  2. Ensure brand consistency and accurate messaging across all social media platforms.
  3. Collaborate with internal stakeholders to align social media activities with broader communication and business strategies.
Community Building & Engagement:
  1. Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
  2. Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.

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