B2B Communications Specialist
2 weeks ago
We are Lenovo, a global technology leader with a passion for innovation. As our Senior Social Media Specialist, you will develop and execute a comprehensive social media strategy that builds brand awareness, executive profiles, and thought leadership for our Solutions and Services Group (SSG). Your skills in social media management, content creation, and community engagement will be essential in driving our success in a rapidly evolving digital landscape.
Key Responsibilities:- Develop and execute a comprehensive global social media strategy across platforms to increase brand visibility and audience engagement.
- Manage key SSG C-suite executives' profiling on relevant platforms, ensuring their voices contribute to thought leadership.
- Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
- Bachelor's degree in Communications, Marketing, or related field.
- Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
- Proven expertise in creating and managing content across social platforms.
- Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
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