Global Paid Social Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
About the Role:

We are seeking an experienced Senior Paid Social Director to lead our global paid social efforts. The successful candidate will have a proven track record of scaling global paid social media campaigns and managing high-performing teams.

Key Responsibilities:
  • Campaign Strategy Development: Develop and execute best-in-class paid search strategies focused on global user acquisition, engagement, and revenue growth.
  • Team Management: Manage, mentor, and grow a high-performing team of paid social specialists, ensuring skill development and career growth.
  • Platform Management: Lead the planning, execution, and optimization of large-scale paid social campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, etc.).

Requirements:

  • Industry Experience: Significant experience in TradFi or Crypto, i-gaming or sports is a plus.
  • Leadership Experience: 8+ years of experience in paid social media marketing, including experience leading large-scale campaigns across multiple platforms.
  • Team Management: 3+ years of experience managing and mentoring teams, with demonstrated success in building and retaining high-performing teams.


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