Paid Search Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

MCG Talent is on the lookout for a Paid Search Director to join a leading global blockchain/crypto firm. As a Paid Search Director, you will be responsible for developing and executing high-performing paid search strategies across multiple markets.

You will lead a team of specialists, manage large budgets, and optimize campaigns to maximize ROI. This role is ideal for a strategic thinker with a deep understanding of the fintech, crypto, or i-gaming sectors.

Key Responsibilities:
  • Develop and implement a comprehensive paid search strategy aimed at driving user acquisition and engagement.
  • Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
  • Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
  • Closely monitor industry trends, algorithm changes, and competitor strategies to maximize campaign effectiveness.


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