Paid Advertising Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

We're a leading crypto exchange, and we're looking for a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies.

This role combines data-driven campaign management and platform expertise to deliver measurable business impact across key channels.

You'll work closely with performance marketing and cross-functional teams to push the boundaries of how we acquire and engage users globally.

Responsibilities:
  • Plan, launch, and optimize campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and affiliate networks.
  • Monitor and improve campaigns using data-driven insights to hit KPIs like CPA, ROAS, CTR, and LTV.
  • Lead A/B testing for creatives, messaging, and targeting to maximize efficiency and impact.
  • Build and enhance tracking systems, attribution models, and dashboards for actionable campaign insights.
  • Stay ahead of updates on ad platforms and trends to drive innovation and competitive strategies.
  • Partner with marketing, analytics, design, and product teams to align campaigns with business goals.

We're looking for someone with 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns.



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