Social Media Campaign Manager
3 days ago
At Lenovo, we're committed to delivering Smarter Technology for All. Our Solutions and Services Group is a global powerhouse, serving millions of customers every day in 180 markets. We're looking for a Senior Social Media Specialist to join our team and help us build a more equitable, trustworthy, and smarter future for everyone, everywhere.
Job Description:
As a Senior Social Media Specialist, you'll be responsible for leading the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for our Solutions and Services Group. You'll work closely with internal stakeholders to align social media activities with broader communication and business strategies.
Responsibilities:
• Develop and execute a comprehensive global social media plan that showcases our thought leadership.
• Manage the profiling of key C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
• Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
• Track and analyze social media performance metrics to refine strategies and maximize ROI.
Requirements:
• Bachelor's degree in Communications, Marketing, or related field.
• Minimum 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
• Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
• Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
• Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
• Highly proficient in English.
• Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
• Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
• Creative mindset with an eye for aesthetics, storytelling, and innovation.
• Team player with a proactive, solutions-oriented approach.
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