Social Media Engagement Manager
3 days ago
About the Role
The International Executive Service Corps is seeking a highly skilled Social Media Engagement Manager to support the execution of its digital marketing and social media content strategy. This role will play a crucial part in the Bank's marketing communications efforts, focusing on supporting the growth and performance of the Bank's overall digital and social media strategy.
Key Responsibilities
- EXECUTE AND MANAGE THE BANK'S SOCIAL MEDIA CONTENT STRATEGY AND SOCIAL MEDIA PLATFORMS IN LINE WITH OUR OVERALL DIGITAL AND SOCIAL MEDIA STRATEGY.
- COORDINATE WITH EXTERNAL VENDORS (INCLUDING DIGITAL AGENCY RESOURCES) ON PRODUCTION AND OTHER PROJECTS FOR ACCURATE, TIMELY, AND QUALITY EXECUTION AND DELIVERY.
- LIAISE WITH CREATIVE AGENCIES AND OTHER EXTERNAL PARTIES ON DIGITAL CREATIVE DEVELOPMENT, MEDIA PLACEMENT, AND PRODUCTION FOR BRANDING AND MARKETING CAMPAIGNS.
- EXECUTE MARKETING COMMUNICATIONS CAMPAIGNS FOR THE BANK'S RETAIL BANKING PRODUCTS, SERVICES, AND CHANNELS AS NECESSARY, INCLUDING BUT NOT LIMITED TO ATL AND BTL PROMOTIONS, PR PROMOTIONS, DIGITAL/SOCIAL MEDIA MARKETING, POP DISPLAYS, EVENTS, AND SPONSORSHIPS.
Requirements
- Strong understanding of social media platforms and their use in business settings.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team.
- Proven track record of success in digital marketing or social media management.
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