Senior Paid Social Media Leader

3 days ago


Hong Kong Island, Hong Kong SAR China MCG Talent Full time
About the Opportunity

We're looking for an exceptional Social Media Marketing Professional to spearhead our paid social marketing efforts and drive innovation in this space.

About the Job
  • This role involves developing and executing comprehensive strategy development, collaboration across functions, and providing thought leadership in paid social media marketing.
  • The successful candidate will oversee high-impact campaigns that promote global user acquisition, engagement, and revenue growth for both web and app products.

Key Responsibilities

Campaign Development
  • Assess and improve campaign performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.
  • Be the subject matter expert in paid social, driving innovation and best practices while strategically allocating resources across platforms and campaigns to maximize ROI.


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