Paid Social Campaign Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time
Paid Social Director Job Summary
MCG Talent is seeking a seasoned Paid Social Director to lead our global paid social marketing efforts. This role requires a skilled professional with expertise in paid social media marketing and team leadership. The ideal candidate will have 8+ years of experience in scaling global campaigns and managing teams.

About the Job
The Paid Social Director will oversee the strategic planning, execution, and optimization of large-scale paid social campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, Snapchat, and Twitter. They will also collaborate with leaders in organic marketing, creative, performance marketing, product, and analytics to develop cohesive strategies. Additionally, they will manage and mentor a team of paid social specialists, cultivating a culture of excellence and innovation.

Key Responsibilities
- Develop and execute effective paid search strategies aimed at acquiring global users, enhancing engagement, and driving revenue growth in English-speaking markets such as the US, UK, and Canada.
- Oversee the planning, execution, and optimization of large-scale paid social campaigns, ensuring alignment with business objectives.
- Manage and mentor a team of paid social specialists, providing hands-on support for their skill development and fostering a culture of creativity and innovation.
- Collaborate with cross-functional teams to develop unified strategies and drive campaign success.

Requirements and Qualifications
- 8+ years of experience in paid social media marketing, including scaling global campaigns and managing teams.
- Proven track record in scaling global paid social media efforts for web and app platforms.
- 3+ years of experience in team management and mentoring, with a focus on building high-performing teams.
- Strong analytical skills to interpret complex data and develop actionable strategies.
- Expertise in performance marketing strategies for English-speaking markets (US, UK, Canada) and global campaigns.

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