Senior Paid Social Lead

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time
About the Role

The Senior Paid Social Lead will oversee the strategic planning, execution, and optimization of global paid social campaigns on major platforms such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, Twitter, and emerging channels.

This is a leadership role that requires a strong understanding of paid social marketing strategies and the ability to manage and mentor a team of paid social specialists.

  • Develop and execute comprehensive paid social strategies aimed at acquiring global users, enhancing engagement, and driving revenue growth.
  • Manage and mentor a team of paid social specialists, cultivating a culture of excellence, creativity, and innovation.
  • Collaborate with leaders in organic marketing, creative, performance marketing, product, and analytics to develop cohesive and unified strategies.
Responsibilities
  • Assess and improve campaign performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.
  • Be the subject matter expert in paid social, driving innovation and best practices while strategically allocating resources across platforms and campaigns to maximize ROI.


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