Global Paid Social Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

MCG Talent is seeking a highly experienced Global Paid Social Lead to join our team. As a key member of our marketing department, you will be responsible for leading the development and execution of our global paid social strategy.

The ideal candidate will have a deep understanding of paid social media marketing and the ability to leverage their expertise to drive business results. With 8+ years of experience in paid social media marketing, you will be able to scale global campaigns and manage high-performing teams.

In this role, you will work closely with cross-functional teams to develop cohesive strategies and ensure alignment with business goals. Your strong analytical skills and knowledge of paid social platforms and analytics tools will enable you to interpret complex data and make informed decisions.

A successful Global Paid Social Lead at MCG Talent will possess excellent communication and presentation skills, with a passion for innovation and staying updated on industry trends. Experience in TradFi, Crypto, i-gaming, or sports is a plus.

The role offers opportunities for growth and development, with a focus on building high-performing teams and driving business results. If you are a strategic thinker with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

  • Develop and execute effective paid social strategies aimed at acquiring global users, enhancing engagement, and driving revenue growth.
  • Oversee the planning, execution, and optimization of large-scale paid social campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, Snapchat, and Twitter.
  • Manage and mentor a team of paid social specialists, cultivating a culture of excellence, creativity, and innovation.
  • Collaborate with leaders in organic marketing, creative, performance marketing, product, and analytics to develop cohesive and unified strategies.
  • Assess and improve campaign performance using advanced A/B testing, audience segmentation, and creative experimentation to achieve the best results.


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