Marketing Campaign Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Bybit Full time

Job Overview

Bybit is looking for a skilled Marketing Campaign Lead to develop and execute high-impact marketing campaigns that drive user acquisition, engagement, and revenue growth. As a key member of the marketing team, you will be responsible for designing, executing, and optimizing marketing campaigns across various channels.

Key Responsibilities

  • Full lifecycle campaign management: conceptualizing, designing, executing, and analyzing campaign performance.
  • Content creation and strategy: developing compelling marketing content for email, push notifications, web content, social media, and other digital platforms.
  • Campaign execution and optimization: creating and implementing data-driven marketing campaigns that drive user acquisition, retention, and revenue growth.
  • Cross-functional collaboration: working closely with teams to align on campaign objectives and ensure cohesive messaging.
  • Market insights and reporting: analyzing campaign performance and market trends to provide actionable insights and recommendations.

About You

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 1 year of experience working in a Crypto Exchange or related setup.
  • Proven experience in campaign management, digital marketing, or a related field.
  • Strong content creation skills with experience in email, web, social media, and other digital platforms.
  • Able to analyze data, interpret insights, and optimize campaigns for improved performance.
  • Excellent project management skills and ability to work across teams in a fast-paced environment.
  • Strong written and verbal communication skills, with proficiency in English and Mandarin.


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