Global Performance Marketing Lead
3 days ago
About the Opportunity
We are seeking an exceptional Global Performance Marketing Lead to spearhead our international marketing efforts. In this pivotal role, you will design and implement tailored marketing strategies to capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.
Key Responsibilities:
- Design and implement innovative lead-generation campaigns that enhance brand awareness and drive conversions.
- Collaborate closely with internal teams to align performance marketing initiatives with brand strategy and key product launches.
- Develop and manage multi-platform campaigns, leveraging analytics to optimize performance and improve conversion rates.
- Mentor and develop a team of performance marketing specialists, focusing on their professional growth and alignment with overarching strategies.
- Manage relationships with external agencies, vendors, and technology partners to ensure timely and effective execution of digital media buys and enhanced campaign automation.
Requirements:
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
- Minimum 6 years of experience in performance marketing, including at least 2 years in a supervisory role.
- Fluency in Cantonese, Mandarin, and English for effective communication and collaboration across regions.
- Experience with digital ad platforms, Google Analytics, Adobe Analytics, and Google Tag Manager (GTM).
- Strong analytical skills, data-driven approach, and knowledge of cultural nuances and consumer behaviors in various regions.
- Excellent organizational and project management skills, ability to juggle multiple campaigns and deadlines in a fast-paced environment.
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