Global Brand Ambassador

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

About CoinEx Global

CoinEx Global is a global cryptocurrency exchange under the ViaBTC Group, offering simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions. With 18 languages available, we provide a comprehensive platform for users to buy, sell, and trade cryptocurrencies.

Job Description:

We are seeking a talented Overseas Marketing Manager to join our team and drive our brand's success in the global market. As a key member of our marketing team, you will be responsible for developing and executing effective localization strategies, promoting our brand, and driving local market share growth.

Responsibilities:
  • Develop and execute overseas marketing strategies, leading the localization team to achieve local market share growth.
  • Lead the team in researching and analyzing target markets, and developing marketing plans and PR strategies for products and brand activities.
  • Manage and optimize marketing budgets, ensuring return on investment, and taking responsibility for marketing results.
  • Plan brand schemes such as sponsorships and offline activities, ensuring team execution and increasing user brand stickiness.
  • Manage team performance and personnel allocation, ensuring that market growth meets expectations.
  • Responsible for overseas social media operations, including promotion on SNS platforms such as Instagram, LinkedIn, and Facebook.

Requirements:
  • Around 5 years of overseas marketing experience, with market planning experience preferred.
  • Have practical experience in SNS/KOL/offline activities, with expertise in specific business areas and national markets.
  • Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
  • English proficiency as a working language, with excellent communication skills.
  • Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.

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