Global Brand Ambassador
4 days ago
About CoinEx Global
CoinEx Global is a global cryptocurrency exchange under the ViaBTC Group, offering simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions. With 18 languages available, we provide a comprehensive platform for users to buy, sell, and trade cryptocurrencies.
Job Description:We are seeking a talented Overseas Marketing Manager to join our team and drive our brand's success in the global market. As a key member of our marketing team, you will be responsible for developing and executing effective localization strategies, promoting our brand, and driving local market share growth.
Responsibilities:- Develop and execute overseas marketing strategies, leading the localization team to achieve local market share growth.
- Lead the team in researching and analyzing target markets, and developing marketing plans and PR strategies for products and brand activities.
- Manage and optimize marketing budgets, ensuring return on investment, and taking responsibility for marketing results.
- Plan brand schemes such as sponsorships and offline activities, ensuring team execution and increasing user brand stickiness.
- Manage team performance and personnel allocation, ensuring that market growth meets expectations.
- Responsible for overseas social media operations, including promotion on SNS platforms such as Instagram, LinkedIn, and Facebook.
- Around 5 years of overseas marketing experience, with market planning experience preferred.
- Have practical experience in SNS/KOL/offline activities, with expertise in specific business areas and national markets.
- Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
- English proficiency as a working language, with excellent communication skills.
- Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.
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