Global Performance Marketing Lead

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time

About the Role:

We are looking for a highly motivated and experienced Global Performance Marketing Lead to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive performance marketing strategies across diverse international markets.

Key Responsibilities:

  • Develop and execute innovative performance marketing strategies that drive audience acquisition, engagement, and brand awareness in various regions.
  • Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, to achieve exceptional results.
  • Design and execute lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.
  • Utilize Google Tag Manager (GTM) for effective tracking and data management, ensuring seamless integration with Google Analytics and Adobe Analytics for comprehensive campaign measurement and reporting.
  • Lead and mentor a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
  • Cultivate relationships with external agencies, vendors, and technology partners to ensure timely and effective execution of digital media buys and enhance campaign automation.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
  • Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets.
  • Fluent in Cantonese, Mandarin, and English to facilitate effective communication and collaboration across regions.
  • Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
  • Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
  • Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.


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