Global Performance Marketing Lead
5 days ago
About the Role:
We are looking for a highly motivated and experienced Global Performance Marketing Lead to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive performance marketing strategies across diverse international markets.
Key Responsibilities:
- Develop and execute innovative performance marketing strategies that drive audience acquisition, engagement, and brand awareness in various regions.
- Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, to achieve exceptional results.
- Design and execute lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.
- Utilize Google Tag Manager (GTM) for effective tracking and data management, ensuring seamless integration with Google Analytics and Adobe Analytics for comprehensive campaign measurement and reporting.
- Lead and mentor a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
- Cultivate relationships with external agencies, vendors, and technology partners to ensure timely and effective execution of digital media buys and enhance campaign automation.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
- Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets.
- Fluent in Cantonese, Mandarin, and English to facilitate effective communication and collaboration across regions.
- Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
- Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
- Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.
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