International Marketing Manager
4 days ago
Overview
CoinEx Global, a leading cryptocurrency exchange under the ViaBTC Group, offers an exciting opportunity for a talented Overseas Marketing Manager to join our team.
We are seeking a seasoned professional with 5 years of overseas marketing experience and market planning expertise to develop and execute effective localization strategies, drive local market share growth, and promote our brand in the global market.
The successful candidate will have excellent communication skills, strong market insight, and digital acumen, as well as proficiency in English and Mandarin/Cantonese languages.
Job Responsibilities:- Develop and execute overseas marketing strategies, leading the localization team to achieve local market share growth.
- Lead the team in researching and analyzing target markets, and developing marketing plans and PR strategies for products and brand activities.
- Manage and optimize marketing budgets, ensuring return on investment, and taking responsibility for marketing results.
- Plan brand schemes such as sponsorships and offline activities, ensuring team execution and increasing user brand stickiness.
- Manage team performance and personnel allocation, ensuring that market growth meets expectations.
- Responsible for overseas social media operations, including promotion on SNS platforms such as Instagram, LinkedIn, and Facebook.
- Around 5 years of overseas marketing experience, with market planning experience preferred.
- Have practical experience in SNS/KOL/offline activities, with expertise in specific business areas and national markets.
- Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
- English proficiency as a working language, with excellent communication skills.
- Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.
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