Product Marketing Manager

22 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time

We are seeking an entrepreneurial, creative, and passionate Product Marketing Manager / Senior Manager to oversee our INDICAID portfolio. The ideal candidate thrives in a fast-paced environment, combining strategic thinking with a deep customer-centric mindset to drive product marketing success. They possess a keen eye for detail and a proven ability to develop compelling go-to-market strategies, translate customer insights into impactful messaging, and align cross-functional teams to achieve business growth and execution excellence.

Responsibilities:

  • Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research.
  • Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
  • Produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders.
  • Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.
  • Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
  • Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.

Requirements:

  • Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
  • Excellent analytical, strategic thinking and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
  • Effective collaboration and communication skills.
  • Candidates with less experience will be considered as Product Marketing Manager.

What can PHASE offer you?

  • Five-day working & Bank holidays.
  • Medical insurance package with extended coverage to dependents.
  • Birthday leave.
  • Internal mobility opportunity.
  • Training opportunity to help you excel in your career.
  • Employee events and social clubs.

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We encourage candidates to speak with our recruitment team if you require adjustments to our recruitment process to support you.

Personal data collected will be used for recruitment purposes only. For further information on PHASE Scientific, please visit our website:

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management, Marketing, and Strategy/Planning

Industries

Hospitals and Health Care

#J-18808-Ljbffr

  • Hong Kong, Central and Western District, Hong Kong SAR China Choicest Marketing Part time

    About Us: Choicest Marketing is a strategic marketing partner that helps businesses transform into recognized brands. We specialize in brand development, marketing execution, and product-focused businesses.Role Overview: We're seeking a dedicated content creator to join our team, creating engaging video and photo content for brands expanding their market...


  • Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

    About UsAt Comms8 Marketing, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns. Our team of experienced professionals combines their expertise in PR, marketing, and digital communications to drive meaningful results for our clients.Job SummaryWe are seeking a highly motivated and experienced...

  • Digital Specialist

    2 days ago


    Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

    About Comms8 MarketingWe are a dynamic marketing agency specialising in delivering innovative and effective solutions to clients across diverse industries. Our team combines expertise in PR, marketing, and digital communications to drive meaningful results for our clients. By staying at the forefront of emerging trends and technologies, we ensure that our...


  • Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

    About the RoleThis role will play a crucial part in supporting the APAC team at Comms8 Marketing. You will be responsible for providing efficient and professional support in campaign management, new business development, and content creation management across regions.Key Responsibilities:Digital Campaign Management: Lead digital initiatives, manage paid...


  • Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time

    We are seeking a skilled Product Marketing Strategist to drive growth and success for our INDICAID portfolio. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in product marketing.Key Responsibilities:Discover market trends and consumer insights to inform product development and launch...


  • Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

    About Comms8 MarketingWe are a dynamic marketing agency specialising in delivering innovative and effective solutions to clients across diverse industries. With a strong emphasis on strategic planning and creative execution, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns.Job OverviewThis role...


  • Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

    AIA International Limited is at the forefront of creating a healthier, more sustainable future. We're committed to helping a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you'll play a vital role in advancing this movement.You'll be responsible for formulating and executing campaign...


  • Hong Kong, Central and Western District, Hong Kong SAR China Marketing Management Analytics, Inc. Full time

    The Healthcare Service Line works with Pharmaceutical, bio-tech, medical device manufacturers, and technology companies throughout the project lifecycle from early stage strategy to launch of a new product, to product optimization. In addition to custom research, the Healthcare Service Line also works on therapeutic centers of expertise in Oncology,...


  • Hong Kong, Central and Western District, Hong Kong SAR China Choicest Marketing Part time

    Job Description: As a content creator for Choicest Marketing, you will be responsible for developing creative content for various clients. This includes creating videos, photos, and other visual materials that showcase our clients' products or services.Required Skills and Qualifications:Video shooting capabilitiesBasic photography skillsAble to travel to...


  • Hong Kong, Central and Western District, Hong Kong SAR China Agricultural Bank of China Full time

    Job OverviewWe are seeking an experienced Cash Management Product Lead to join our team in Hong Kong. As a key member of our product development team, you will be responsible for developing and marketing cash management products to our clients.The successful candidate will have strong product knowledge, excellent communication skills, and the ability to work...


  • Hong Kong, Central and Western District, Hong Kong SAR China Choicest Marketing Part time

    Part-Time Content Creator (Video & Photo) Direct message the job poster from Choicest Marketing About Us: Choicest Marketing is a strategic marketing partner that transforms product-focused businesses into recognized brands through strategic marketing and seamless execution. We work with innovative startups, traditional B2B companies, and e-commerce...


  • Hong Kong, Central and Western District, Hong Kong SAR China MSCI Inc Full time

    Key Responsibilities:Work closely with the Head of Index & Analytics Marketing to develop marketing strategies and initiatives for the APAC region, aligned with business objectives, for both internal and external audiences.Engage with internal stakeholders and senior leaders to refine messaging and positioning for research and product campaigns to meet the...


  • Hong Kong, Central and Western District, Hong Kong SAR China iCapital Full time

    iCapital OverviewiCapital is powering the world's alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients.We are currently hiring an Associate / Assistant Vice...


  • Hong Kong, Central and Western District, Hong Kong SAR China DKSH Group Full time

    Job SummaryWe are seeking a Senior Product Marketing Specialist to join our team in Hong Kong. In this role, you will develop and execute marketing programs to achieve agreed-upon goals, both financially and non-financially. You will also manage administrative tasks, develop forecasts, and manage stock inventory. Additionally, you will build and maintain...

  • Product Manager

    2 days ago


    Hong Kong, Central and Western District, Hong Kong SAR China DigiFinex Global Full time

    Get AI-powered advice on this job and more exclusive features. Sr. HR Manager at Digifinex | Crypto | Fintech | Blockchain | Web3 About the Role: We are seeking a proactive and self-driven Product Manager to join our team in Hong Kong. In this role, you will take ownership of product development and work closely with cross-functional teams to deliver...

  • Product Manager

    5 hours ago


    Hong Kong, Central and Western District, Hong Kong SAR China AsiaPay Full time

    Direct message the job poster from AsiaPay. The ideal candidate is an analytical team player who will be responsible for the entire product lifecycle from strategy to evaluation. You will also work cross-functionally to complete product roadmaps and discover new opportunities. Responsibilities Lead/facilitate the development of payment products from...


  • Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time

    We are seeking an experienced Product Lifecycle Manager to join our team at PHASE Scientific International Limited. This role will be responsible for developing and executing product marketing strategies to drive growth and success for our INDICAID portfolio.Key Responsibilities:Develop and execute product marketing strategies to drive growth and...

  • Product Manager

    4 days ago


    Hong Kong, Central and Western District, Hong Kong SAR China Citi Full time

    Working at Citi is far more than just a job. A career with us means joining a family of more than 200,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact. Citi Treasury and Trade Solutions , TTS is one of the largest global businesses within Citi's...

  • Product Manager

    8 hours ago


    Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

    Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products. We are looking for Product Managers to...

  • Product Manager

    22 hours ago


    Hong Kong, Central and Western District, Hong Kong SAR China Hex Trust Full time

    Hex Trust, established in 2018, offers fully regulated institutional digital asset Custody, Staking, and Markets services to builders, investors, and service providers. Drawing on the expertise of veteran banking technologists and award-winning financial services leaders, Hex Trust continues to innovate with its proprietary bank-grade platform, providing...