Product Marketing Strategist
3 days ago
We are seeking a skilled Product Marketing Strategist to drive growth and success for our INDICAID portfolio. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in product marketing.
Key Responsibilities:
- Discover market trends and consumer insights to inform product development and launch strategies.
- Collaborate with cross-functional teams to develop comprehensive go-to-market plans.
- Define product positioning and messaging to effectively engage target audiences.
- Develop sales and marketing collateral to support product launches.
- Support external agencies and internal teams to deliver innovative market activations.
Requirements:
- Bachelor's degree or higher in Marketing, Business Administration, or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience in product lifecycle management, new product launch, market research, and product positioning.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong ability to handle ambiguity and dynamic environments.
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