Product Marketing Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time

We are seeking a skilled Product Marketing Strategist to drive growth and success for our INDICAID portfolio. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in product marketing.

Key Responsibilities:

  • Discover market trends and consumer insights to inform product development and launch strategies.
  • Collaborate with cross-functional teams to develop comprehensive go-to-market plans.
  • Define product positioning and messaging to effectively engage target audiences.
  • Develop sales and marketing collateral to support product launches.
  • Support external agencies and internal teams to deliver innovative market activations.

Requirements:

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience in product lifecycle management, new product launch, market research, and product positioning.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environments.


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