International Marketing Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time

Job Overview

PERSOLKELLY is seeking an International Marketing Manager to lead our global marketing efforts. As a seasoned performance marketer, you will develop and execute comprehensive marketing strategies to drive audience acquisition, engagement, and brand awareness across diverse international markets.

Key Responsibilities:

  • Develop and manage teams of performance marketing specialists, fostering a collaborative environment and guiding them in campaign execution, analysis, and optimization.
  • Oversight of campaign budgets, ensuring efficient allocation and optimization to maximize ROI within budget constraints.
  • Design and implement innovative lead-generation campaigns that enhance brand awareness and drive conversions.
  • Collaborate closely with internal teams to align performance marketing initiatives with brand strategy and key product launches.
  • Stay up-to-date with industry trends, competitor landscapes, and emerging technologies to adapt strategies and maintain a competitive edge.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
  • Minimum 6 years of experience in performance marketing, including at least 2 years in a supervisory role.
  • Fluency in Cantonese, Mandarin, and English for effective communication and collaboration across regions.
  • Experience with digital ad platforms, Google Analytics, Adobe Analytics, and Google Tag Manager (GTM).
  • Strong analytical skills, data-driven approach, and knowledge of cultural nuances and consumer behaviors in various regions.
  • Excellent organizational and project management skills, ability to juggle multiple campaigns and deadlines in a fast-paced environment.


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