Performance Marketing Specialist

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Preface Full time

About Preface

Preface is a global EdTech with the mission to enable learners with up-trend tech knowledge and skills anytime, anywhere, and in any format. We have been living and breathing by the motto "there isn't a thing that cannot be learnt.

With the vision to increase the overall tech literacy of the world, Preface is known to provide market-leading education solutions to fulfill the ever-changing learning & customized-development needs of learners and corporates worldwide.

Our journey started in Hong Kong, tackling the issues of our traditional education model to cultivate future global talents through customized, uptrend, and bitesize learning. In 2018, we started "Preface Coffee & Wine" to bring the immersive lifestyle learning experience to life.

In 2021, with the world's growing awareness and demand of tech education that works, Preface secured a 6M USD Series A funding. Since then, we have partnered with a range of global companies, such as Meta, IWC, Warner Music and more to showcase the possibility of technology across all industries. 2023 and 2024 is a phase of expansion and automation. We are expanding the Preface Ecosystem globally to London, Singapore, Japan, and more and at the same time developing cutting edge technology in preparation for Preface 2.0. We are just getting started.

About the Role

  • Assist the strategy planning of the overall performance marketing channels
  • Plan & execute online advertising and retargeting channels such as SEM, Display Channels, Social Media Channels, eDM, Facebook etc.
  • Monitor and analyze advertising performance metrics to optimize placements and ensure KPI targets
  • Execute, optimize, manage, and track SEM campaigns by setting relevant keywords and optimizing ads regularly to make an adjustment, improve quality score and increase conversion rate
  • Develop tailored advertising placement strategies based on audience demographics, trends, and brand goals
  • Leverage SEM, social media, and paid media buys with proven impact on brand awareness growth, lead generation and uplift in conversions
  • Prepare reports, analyze data and track the performance of ads campaigns and give insights to achieve the agreed objectives
  • Conduct data analysis and report to work with internal teams in making data-driven decisions, and strategic recommendations and ensure ongoing optimization of campaigns for continuous improvement
  • Stay updated on emerging advertising technologies to innovate and maintain competitiveness
  • Review and suggest optimizations of existing e-com flow and digital purchase flow considerations

About You

As an ideal candidate, you will display the following core competencies:

  • Attentive to details, and manage tasks effectively and efficiently
  • Enjoy managing both internal and external relationships
  • Results-oriented, enjoy working on numbers
  • Passionate about education and technology

You may also have similar or equivalent experiences as below:

  • A minimum of 1-2 years of relevant experience in marketing, communication, media or related fields
  • Bachelor's degree holder in marketing, communications or related disciplines
  • Both in-house or agency experience will be considered
  • Strong knowledge and hands-on experience in social media platforms, advertising, programmatic display etc.
  • Excellent project management and problem-solving skills, with the ability to work independently and as part of a team
  • Strong analytical skills and experience in analyzing performance data to provide insights and recommendations
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders
  • Proven track record of developing and executing successful media plans and strategies for clients

Becoming a Prefacer

We believe that our talent is what differentiates us from the world. Our People Team is dedicated to maximizing the potential of our talents through developing traits, skills, and knowledge that will help you become an effective business leader. Our culture of collaboration and growth is what enables us to stay innovative and supportive throughout the speed ride of growth.

In addition to high growth opportunities, we also offer a range of perks and benefits to our talents:

  • We care about your wellbeing
    • Competitive health insurance
    • Complimentary food & beverage for you and your loved ones at Preface Coffee & Wine
  • We care about your growth & development
    • Complimentary tech knowledge upskilling
    • Global exposure
    • Great career development opportunities in a growing company
    • Do meaningful work - be part of the future of education technology and a leading force in the industry
  • We care about your day to day
    • Premium working locations
    • Casual work attire
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