Performance Marketing Leader
3 days ago
Mox Bank is a forward-thinking financial institution that aims to revolutionize the way people interact with banking. We offer a wide range of innovative products and services designed to meet the evolving needs of our customers.
Job SummaryWe are seeking an experienced Performance Marketing Leader to lead our affiliate, partnership, and digital distribution programs. The successful candidate will be responsible for driving growth and revenue through strategic performance marketing initiatives.
The ideal candidate will have a deep understanding of performance marketing and a proven track record of leveraging partnerships and digital platforms to grow customer bases in competitive markets. They will be expected to work closely with cross-functional teams to align marketing strategies with product launches, customer insights, and revenue goals.
- Main Responsibilities:
- Develop and execute data-driven performance marketing strategies to drive growth and revenue.
- Leverage digital marketing and partnerships to capture high-value customer segments.
- Optimize the customer acquisition funnel to improve conversion rates and lower the cost per acquisition (CPA).
- Identify and onboard new digital distribution platforms to enhance reach and accessibility to potential customers.
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- 12-15 years of experience in performance marketing, with a focus on affiliate programs, partnerships, and digital distribution.
- Expertise in affiliate marketing platforms, analytics tools, and performance optimization.
- Strong understanding of financial products such as credit cards, loans, and investments.
- Proven ability to develop and scale digital distribution channels.
- Experience with cross-border marketing strategies, especially targeting both Hong Kong consumers and Mainland Chinese audiences.
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