Performance Marketing Manager

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Airlines Ltd Full time

Hong Kong Airlines Ltd is seeking a talented Performance Marketing Manager to join our team. This is an excellent opportunity to drive business growth through effective digital marketing strategies.

Job Description

The successful candidate will be responsible for managing and maximizing opportunities to increase targeted traffic to our website through various marketing channels. Key responsibilities include:

  • Channel Optimization: Optimize and improve existing digital marketing channels, including SEO, SEM, Google Adwords, and e-commerce solutions.
  • Conversion Rate Optimization: Analyze and optimize conversion rates across all digital channels to ensure maximum ROI.
  • Team Collaboration: Collaborate with internal stakeholders to develop and execute marketing strategies that meet business objectives.
  • Analytics and Reporting: Provide regular reporting and analysis on campaign performance, identifying areas for improvement and recommending data-driven solutions.
Requirements
  • Bachelor's Degree: A degree in Creative Media, Marketing, Communications, or a related field is required.
  • Digital Marketing Experience: At least 5 years of experience in digital marketing, preferably in performance marketing.
  • Technical Skills: Strong analytical skills, proficiency in web analytics tools (GA or others), and experience working with e-commerce platforms are essential.


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